The key objective of corporate wellness programs is to improve employee health and wellbeing, reflecting better productivity, lower healthcare costs, and enhanced business growth. However, this can be achieved when employees lead a healthy lifestyle and cultivate healthy habits.
Behavior change is probably one of the toughest goals to be achieved. Changing long-time habits and behaviors require umpteen efforts to shift the daily fundamentals, everyday lifestyle, and beliefs.
Mostly, after a certain period, employees lose interest in keeping up with their healthy habits. Unless they are motivated, they will have a tough time keeping up with the healthful habits leading to behavior change.
Many studies show that rewards and incentives can be great employee engagement strategies. In addition to boosting the engagement of the corporate wellness programs and wellness challenges, they also help in cultivating healthy habits.
How to Implement The Right Incentive Program?
Improving lifestyle behaviors is dependent on many factors. Here are a few pointers to be considered while implementing the corporate wellness incentives.
- Identify the company’s wellness goals and how it is aligned with the workplace culture. When the culture, beliefs, values, and needs are aligned, it becomes easier to implement the best-suited rewards and incentives for the employee wellbeing program.
- Communicate well with the employees and management. Know the employee wellness needs, the type of incentives that can motivate them, the company budget, and other factors that support the business and wellness goals.
- Research well and gather as much information as possible to achieve the set goals in the anticipated time frame. Monitor and track the progress to identify any loopholes, seek employee feedback regularly, and address the concerns.
Choosing the Best Suited Rewards and Incentives
In addition to identifying the rewards and incentives that can motivate employees to participate in the corporate wellness programs and cultivate healthy habits, it is also vital to know the best-suited incentive types for your wellbeing program. Broadly, the corporate wellness program incentives can be classified into three categories –
- Participation-based incentives
- Outcomes-based incentives
- Progress-based incentives
Participation-based incentives – This type pertains to awarding rewards and incentives for any employee who participates in the wellness challenges or activities of the corporate wellness program. This is probably one of the best incentive types as it encourages participation.
Outcomes-based incentives – These corporate wellness incentives are awarded to the participants after they achieve certain goals of the wellness challenges or activities of the employee wellness programs. It can be reaching the step count for the month, healthy BMI levels, blood glucose levels, and likewise. This type of incentive adds value to the program challenges and activities as employees have to complete them and achieve the goals, thus, improving their health and wellbeing.
Progress-based incentives – These incentives are awarded to employees who are making progress in their wellness journey. Most times, employees lose interest or are demotivated right when they are close to achieving their goals. These incentives keep them on the right track ensuring participation and encourage them to achieve their goals.
Once you know what kind of incentives will be offered, plan the strategy if it will be offered as a part of the employee benefits package or otherwise.
Although there are many controversies about the impact of rewards and incentives, almost 75% of the corporate wellness programs include them as key employee engagement strategies.
Corporate wellness programs with a well-planned rewards and incentives strategy, delivered through a robust wellness platform, can undoubtedly improve employee health and wellbeing. Improved employee wellbeing and positive behaviors reflect better productivity, higher engagement, reduced healthcare costs, and overall workplace wellness.