Organizations invest in corporate wellness programs with the belief that they will improve employee health, engagement, and organizational productivity while decreasing healthcare costs and increasing the ROI. However, all of these can be achieved only when you have the right wellness program for your company. The corporate wellness market is booming with wellness companies and vendors, who communicate with brokers to help them find the right client, and businesses get in touch with these wellness brokers to help them find the right workplace wellness program.
The corporate organizations, the brokers, and the wellness program providers form the three sides of a collaborative triangle, who work together on a comprehensive result-oriented workplace wellness strategy. But, are the brokers doing what they should be really doing? Many studies have been conducted to study if the wellness broker approach is working for the companies or not, and the results were broadly classified into 3 strategical categories of wellness brokers who worked as chalk and cheese.
Brokers Who Do Nothing – Survey reports show that almost 54% of the brokers who helped clients offer corporate wellness programs for their employees, did not do anything much other than just packing a deal between the wellness program provider and the employer. When asked about the corporate wellness programs ideas, their benefits, and workplace technology, they had no clue. Although the job may seem as easy as shelling peas, most employers are not very happy with such brokers, and in the worst case, they may move on to another broker who has better knowledge about the wellness programs.
Brokers With In-House Operatives – Almost 7% of the wellness brokers probably thought of adding a bit more of the wellness color to their job, and so, they hired an in-house wellness specialist, who will provide the wellness support to the clients. The primary job of these individuals is to help the clients gain awareness about the wellness programs & their benefits, arrange the biometric screenings, assign challenges, etc. However, most of these tasks are one-timers, and they might not have much impact on improving health behaviors and other long-term wellness strategies.
Brokers Who Advise Their Clients – Going a step ahead is almost 10% of the wellness brokers who advise their clients on the wellness matters and the programs. Although such brokers may need additional training and wellness education, it may go a long way in building trustworthy relationships with the clients, grow the existing agreements and contracts, and also, increase the chances of getting more clientele. However, they fear client service creep and may have a lot of work to do on their sleeves.
Of the many things, you need to consider while hiring an employee benefits broker, the primary factors that you should count on include –
- How much the broker knows about the corporate wellness program?
- How much the broker can help you understand your workplace situation?
- If they can offer better solutions to promote your workplace wellness?
- If they can help you contain the company’s year-round costs?
- Are they being pro-active in their job and lending their expertise?
A good employee benefits broker is one who works ideally like an extension of your company’s HR department to help you navigate through the rough waters of achieving workplace wellness, saving you time and resources, and make things easier for you. FreeWellnessPlatform is a workplace wellness platform that is trusted by many healthcare providers, employers, insurance brokers, etc., and we strive to provide you with a wellness program that suits your organization in the best way.
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